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Pricing — Docket

Pricing

Invest in a marketing system built to grow your law firm.

Choose a growth plan based on where your firm is today and where you want to go next. Every strategy is built around visibility, qualified leads, calls, and consultation opportunities.

We'll help you choose the right level of marketing based on your practice area, market, and goals.

No. 01Growth plans

Choose the level of growth support that fits your firm.

For solo attorneys
Foundation
$1,000/ month

For solo attorneys who need a stronger digital foundation.

Includes
Local SEO
Google Business Profile optimization
Local keyword research
On-page SEO
Basic content strategy
Local citations
Monthly performance reporting
Basic conversion optimization
Start Growing
For competitive markets
Scale
$2,500+/ month

For competitive markets and firms that want a comprehensive digital growth system.

Everything in Growth, plus
Advanced SEO strategy
Multi-practice-area SEO
Multi-location SEO
Advanced content strategy
AI / search visibility
Advanced authority building
Social media management
Website management
Conversion rate optimization
Advanced lead tracking
Detailed performance reporting
Dedicated strategy support
Let's Build Your Plan
No. 02Website design

Need a new law firm website?

Build a modern, professional website designed to establish trust, rank in search, and convert visitors into consultations. This is priced separately as a project, not a monthly retainer.

Essential website
Starting at $1,000
For solo attorneys
  • Professional design
  • Up to 5 pages
  • Mobile responsive
  • Contact form
  • Basic SEO setup
  • Google Maps integration
  • Analytics setup
  • CTA optimization
Build My Website
Professional website
Starting at $1,500
For growing law firms
  • Up to 10 pages
  • Practice area pages
  • Blog / CMS
  • Advanced SEO
  • Conversion optimization
  • Google Business Profile integration
  • Consultation booking
  • Analytics
  • Speed optimization
Build My Website
Custom website
Custom pricing
For firms requiring more
  • Multiple locations
  • Multiple practice areas
  • Advanced functionality
  • Custom integrations
  • Advanced SEO architecture
  • Custom lead-generation systems
Request Custom Quote
No. 03Add-ons

Add the services your firm needs.

Google Business Profile

Custom

Optimization, ongoing management, and local visibility strategy.

AI Marketing

Custom

AI search visibility, content strategy, and AI-assisted marketing systems.

Social Media

Custom

Content strategy, publishing, and social presence management.

Additional Practice Areas

Custom

Dedicated SEO and conversion strategies for additional legal services.

Additional Locations

Custom

Expand your local search strategy into additional cities or service areas.

No. 04What's included

Every plan is built around business outcomes.

 FoundationGrowthScale
Local SEO
Google Business Profile
Keyword research
Competitor analysis
Practice area SEO
Content strategyBasicAdvanced
Backlinks / authorityAdvanced
AI search visibility
Social mediaStrategyManagement
Website optimization
Conversion optimizationBasicAdvanced
Lead trackingAdvanced
ReportingMonthlyMonthlyDetailed
Strategy callsMonthlyDedicated
No. 05Not sure where to start

Not sure which plan is right for you?

“I'm just getting started.”

Recommended
Foundation

For solo attorneys who need to establish a strong online presence.

“I need more leads.”

Recommended
Growth

For firms that already have a presence but want to increase visibility and lead opportunities.

“I'm in a competitive market.”

Recommended
Scale

For firms competing aggressively across multiple practice areas or locations.

No. 06A note on pricing

Why we don't use one-size-fits-all pricing.

The right investment depends on your practice area, location, competition, website condition, and growth goals. A family law firm in a small market may require a very different strategy from a personal injury firm competing in a major metropolitan area.

That's why the plans above provide a starting point, while the final scope is determined after understanding your firm's specific situation.

No. 07What you're investing in

You're not paying for SEO tasks. You're investing in growth.

Traditional approach
RankingsTrafficReportsTasks
Our approach
VisibilityQualified lead opportunitiesCallsConsultationsGrowth

The goal isn't to complete a checklist. The goal is to build a marketing system that creates opportunities for your firm.

No. 08FAQ

Questions firms ask before getting started.

Terms are discussed during your strategy call and depend on the scope of work involved.
Yes. Some firms start with a single service, like Google Business Profile optimization, and expand from there.
Yes, plans can be adjusted as your firm's needs and goals change.
Website design is priced separately as a project. It can be added to any growth plan.
No. Any paid advertising or media spend is separate from these plans unless explicitly included in your scope.
Yes, this is available as an add-on or included at the Scale level.
Yes, multi-location SEO is available as an add-on or included at the Scale level.
No. We don't guarantee rankings, leads, cases, or specific revenue outcomes — we focus on a strategy built around real, measurable opportunities.
After your strategy call, we can typically begin the audit and onboarding process within a short timeframe — we'll confirm exact timing based on scope.
Yes. If none of the standard plans fit your firm's situation, we'll build a custom scope around your goals.

Let's find the right growth plan for your law firm.

Tell us about your practice, market, and goals. We'll recommend the marketing approach that makes the most sense for your firm.

No pressure. No complicated sales process. Just a focused conversation about your growth opportunities.